Optimization Specialist at Booth y Partners

I’m helping Booth & Partners find a top candidate to join their team full-time for the role of Optimization Specialist.

This is a cool job because you'll optimize user journeys and drive conversion in a global growth team.

Compensation:
COP 7M - 12M/month.
+ Health insurance

Location:
Remote (for Colombia residents). Empleo creativo

Mission of Booth & Partners:
"We help businesses achieve their goals by improving productivity and corporate focus through sourcing top-notch talent who can keep pace with the performance of an in-house team for a significantly lower cost.”

What makes you a strong candidate:
- You are expert in data analysis, and growth marketing.
- You are proficient in A/B testing, API integration, conversion marketing, and funnel optimization.
- Spanish - Fully fluent.
- English - Fully fluent.

Responsibilities and more:
CRO Specialist (Remote)
Full-time | Growth Marketing & Analytics Team

We’re looking for a data-savvy, UX-aware, and experimentation-driven CRO Specialist to join our Growth Marketing and Analytics teams. This role is ideal for someone who thrives on understanding user behavior, designing conversion-driven experiments, and continuously optimizing the digital experience across web and mobile platforms.

Key Responsibilities:
- Lead the strategy and execution of CRO initiatives across all digital touchpoints.
- Design and run A/B and multivariate tests using tools like Google Optimize, Adobe Target, or similar.
- Analyze behavioral data through heatmaps, funnel reports, and session recordings to identify friction.
- Build and optimize full-funnel acquisition flows — from landing pages to onboarding.
- Collaborate with product and engineering teams to implement improvements via APIs, Segment, Postman, etc.
- Conduct competitive analysis to inform funnel improvements.
- Support analytics teams with performance insights and data pulls.
- Maintain organized project updates via ClickUp or similar tools.
- Document processes, insights, and learnings for internal use.
- Apply UX and user psychology principles to optimize user journeys.
- Assist with copy and creative assets for tests.
- Keep stakeholders informed with regular updates and clear reporting.

Requirements:
- 5+ years of experience in CRO, growth marketing, or similar fields.
- Strong background in A/B testing, analytics tools, and CRO methodologies.
- Experience working in fast-paced, high-growth environments (startup experience a plus).
- Proficiency with project management tools (e.g., ClickUp, Asana).
- Strong cross-functional collaboration and communication skills.
- Familiar with UX principles and basic web development.
- Highly organized, analytical, and results-driven.
- Curious, coachable, and comfortable with feedback.
- Bonus: Experience in telehealth, DTC health, or companies like Hims & Hers, Ro, Noom, or Cerebral.

Job benefits:
- Competitive salary.
- Prepaid medicine.
- Life insurance.
- Birthday day off.
- Indefinite-term labor contract, with all legal benefits.